For a little over a year I've been given the unexpectedly awesome opportunity to work as a part of the Denny's content team. Being a part of this team pretty much means you spend your days thinking of ridiculous puns and absurd scenarios that you can then manipulate into a 500 x 500 gif or still in hopes of maintaining the Denny's fandom. Though, design-wise, it probably isn't the most high-brow work I've ever created, it is the most fun I've had working on a brand.
God bless Denny's for being hands off and letting the team create the silliest things imaginable. Because they trust their content team, Denny's is now the most popular brand on Tumblr. Not only that, during my time working on the brand, our team has collected numurous awards including a One Show Merrit Award and a Mashie for Best Tumblr Brand. So that's cool too.